We’re always thrilled to shoot retail spaces, but our excitement truly reaches new heights when we film a new Flannels store. The dedication and quality that shine through in every detail of their stores are nothing short of extraordinary.
This shoot marks our first collaboration with Flannels in 2024, adding to an impressive portfolio of over 60 stores we’ve captured to date. As their stores have evolved, so too have our filming techniques and equipment. A key factor in this evolution is our use of the new RED V Raptor VV camera, which enables us to capture a larger-than-full-frame image. This technological advancement not only makes shooting retail spaces more seamless but also allows us to create films that genuinely celebrate the immense effort and creativity that go into designing each Flannels store.
Our goal is to showcase their vision and craftsmanship in a way that resonates with their audience and highlights the unique shopping experience they offer.