We recently had the chance to film Gymshark’s new store at White City, London, and it’s the kind of project we genuinely love working on. The space is bright, bold, and built around experience — which makes it a perfect fit for the way we approach filming retail environments. Capturing how a store feels as well as how it looks is always our priority, and Gymshark’s latest location gave us plenty to work with.

To do the space justice, we brought together a range of tools and techniques we’ve refined over years of filming retail. Drones allowed us to move through the store in a way that feels natural and fluid, 360 cameras helped capture the scale and atmosphere, and the RED V-Raptor gave us the detail and depth needed to elevate every frame. It’s this balance of technology and experience that allows us to create retail films that feel epic, engaging, and true to the brand — and why so many clients trust us to showcase their spaces at their best.

Our goal is to showcase their vision and craftsmanship in a way that resonates with their audience and highlights the unique shopping experience they offer.