A Foolproof Guide for Brands in Harnessing the Power of Explainer Video Production


Imagine you’re a busy professional scrolling through your social media feed, and you come across a video that promises to solve a problem you’ve been struggling with. Intrigued, you click on it, and within a minute or two, you’re convinced that the solution offered is precisely what you need. That’s the power of explainer videos.

Definition and Purpose of Explainer Videos

Explainer videos are short, engaging online videos that typically describe a company’s product, service, or idea. They’re designed to communicate complex information in a simple, visually appealing way, making it easier for viewers to understand and remember the content.

Businesses have several options when it comes to explainer videos—they can create the videos, or they can hire a London video production company to produce the videos.

The Role of Explainer Videos in Modern Marketing Strategies

In today’s digital landscape, explainer videos play a crucial role in marketing strategies. They help brands communicate their value proposition effectively, boost SEO, and increase social media engagement.

The Power of Explainer Videos for Businesses

Explainer videos offer several unique benefits for businesses, including:

  • Improved brand awareness and reach
  • Enhanced customer engagement and retention
  • Increased conversion rates and sales
  • Simplified communication of complex ideas
  • Better understanding of customer pain points and needs

Explainer videos can have a significant impact on various aspects of a business, such as:

  • Corporate branding: By showcasing a company’s unique selling points and personality, explainer videos can help create a strong brand identity.
  • Internal communication: Explainer videos can be used to train employees, explain new policies, or introduce new products and services.
  • External marketing campaigns: Explainer videos can be shared on social media platforms, embedded on websites, or used in email marketing campaigns to reach a wider audience.

The Power of Storytelling in Explainer Videos

Storytelling is a powerful tool in explainer videos, as it helps to create an emotional connection with the viewer and makes the content more memorable. By weaving a story into the video, businesses can evoke emotions, make complex ideas understandable, and create a lasting impact on their audience.

The Impact of Video Content on Brand Image and Reach

Videos are vital in helping brands stand out in a crowded market. They can convey information more efficiently and engagingly than text, making them an ideal medium for capturing the attention of potential customers.

The Dynamic Nature of Video in Conveying Information

The dynamic nature of video allows for the seamless integration of visuals, audio, and text, making it easier for viewers to absorb and retain information. It makes branded content particularly effective for explaining complex concepts or demonstrating product features.

Industries That Can Benefit from Explainer Video Services

Various industries can benefit from explainer videos, including e-commerce, tech companies, and healthcare. These videos can help businesses in these sectors communicate their offerings more effectively and engage with their target audience.

Successful explainer videos in different industries include:

  • E-commerce: Product demonstration videos showcasing the features and benefits of a product lead to higher conversion rates.
  • Tech companies: Videos that break down intricate concepts and technologies into digestible bits, making it easier for potential customers to understand the value of the offering.
  • Healthcare: Videos that communicate complex medical information in a clear and engaging manner, helping patients and healthcare professionals alike.

Choosing an Explainer Video Production Company

When choosing video production services to create an explainer video for your business, consider the following factors:

  • Portfolio quality: Look for videos that resonate with you or are similar to what you envision for your brand.
  • Track record: A company with a proven track record and experience in your industry is more likely to deliver a high-quality video.
  • Industry specifics: If your industry has unique nuances, choose a provider experienced in creating videos for similar sectors.
  • Communication: Pay attention to your initial interactions with the production company and ensure they are attentive and responsive to your needs.

By focusing on the importance of explainer video production and incorporating relevant keywords, this article aims to provide valuable insights for businesses looking to leverage the power of explainer videos to enhance their brand image and reach.

Explainer Video Production Styles

Explainer videos hold a unique position in the world of video production. They serve as a bridge, connecting brands with their audience, simplifying complex ideas, and promoting products or services. A variety of styles exist, each with its strengths and weaknesses.

Animated explainer videos, whiteboard animations, live-action videos, and screencast videos are among the most popular styles. Animated videos are a favourite among many brands with their vibrant visuals and engaging narratives. With its simple yet effective storytelling, whiteboard animation is perfect for explaining complex concepts. On the other hand, live-action videos add a human touch, making them ideal for personal stories or testimonials. Screencast videos showcasing a product or software in action are perfect for tech companies.

Pros and Cons of the Different Explainer Video Styles

Each style comes with its own set of challenges. Outdoor shoots, for instance, are subject to weather conditions, and securing ideal locations can be challenging, leading to potential delays and additional costs. Editing and post-production can be time-consuming and may require extensive work to achieve the desired result, potentially adding to the overall cost and timeline.

The Explainer Video Production Process

Creating an explainer video is a creative journey that requires a structured approach. Here’s a breakdown of the typical animated video production process.

Step-by-Step Guide to the Animated Video Production Process

The process begins with a kick-off call, where ideas take visual shape. It is followed by creating a storyboard, where the video is meticulously broken down, panel by panel, sequence by sequence. Next, talented illustrators bring the storyboard to life, crafting polished final illustrations, graphics, and assets. The process concludes with the final edit, where all elements combine to create a cohesive and engaging video.

Tips for Creating Effective Explainer Videos

Creating an engaging and effective explainer video requires a blend of creativity, storytelling, and technical expertise. Here are some expert tips to help you create videos that resonate with your audience.

Expert Tips for Creating Engaging and Effective Explainer Videos

Telling a story is crucial. A well-told narrative can evoke emotions, make complex ideas understandable, and create a lasting impact. Frame a use-case scenario as ‘before’ and ‘after’ to help your audience understand the value of your solution. Answer your audience’s questions and make sure your video is relevant and easy to follow. Use a storyboard to plan your video and ensure a smooth flow of ideas. High-quality audio is also essential as it contributes to the overall effectiveness of the video.

Keeping Explainer Videos Short, Clear, and Engaging

Keeping your explainer videos short and engaging is crucial. Most explainer videos are around 60-90 seconds long—short enough to hold attention but long enough to convey a clear message. A clear, short, and easy-to-understand underlying script is the glue that holds everything together.

Importance of High-Quality Audio in Explainer Videos

High-quality audio is a crucial component of an effective explainer video. It enhances the viewer’s experience, helps convey the message more effectively, and contributes to the overall quality of the video.

Explainer videos are powerful for brands, helping them connect with their audience, simplify complex ideas, and promote their products or services. By understanding the different styles, following a structured production process, and implementing expert tips, you can create engaging and effective explainer videos that resonate with your audience.

The Potency of Explainer Videos and the Future of Video Production

When it comes to visual content, explainer videos have emerged as a potent tool for businesses. These short, engaging videos, typically 60-90 seconds, succinctly describe a company’s product, service, or idea. They follow a problem-solution format, introducing a problem, presenting a solution (usually the company’s product or service), and calling the viewer to take some action.

Explainer videos harness the power of storytelling, a method that has been hardwired into humans since ancient times. A well-told narrative can evoke emotions, make complex ideas understandable, and create a lasting impact. This combination of storytelling with visual appeal has made explainer videos a go-to solution for capturing an audience’s attention quickly and effectively.

Videos are a big deal for brands today. They’re not just fun to watch; they can help brands stand out and reach more people. Studies suggest that many Internet users prefer watching a video about a product rather than reading about it. The dynamic nature of video often conveys information more efficiently and engagingly than text.

Moreover, videos allow brands to maintain visual and tonal consistency, reinforcing their identity. Many industries, from insurance providers to educational institutions, have found that videos can help them uniquely.

The Future of Explainer Video Production

As we look toward the future, we see several upcoming trends in explainer video production that might shape the industry. One such trend is the increasing use of animation in explainer videos. Animation offers flexibility and creativity that is hard to match with live-action videos. It allows for simplifying complex ideas and creating engaging, memorable content.

Another trend is the growing importance of video SEO. As more and more content is consumed in video format, the ability to optimise these videos for search engines is becoming increasingly important.

Live streaming is also on the rise, primarily due to the Covid-19 pandemic. This trend will likely continue, as live streaming services offer a unique way for brands to engage with their audience in real time.

In conclusion, explainer videos have become essential to modern marketing strategies. They offer a unique way for businesses to communicate their value proposition in a concise and engaging manner. With the upcoming trends in explainer video production, the importance of these videos is only set to increase.

As a UK video production Company, we at Crisp Productions offer a wide range of video production services, including explainer video production. We understand the power of video content and are committed to helping businesses leverage it to enhance their brand image and reach.

Are you ready to leverage the power of explainer videos to enhance your brand image and reach? Contact Crisp Productions, a leading corporate video production services provider in London. Let us help you create engaging, memorable explainer videos that resonate with your audience and drive results.