Creating Impactful Animated Explainer Videos


In the digital age, animated explainer videos have emerged as a powerful tool for brands to communicate their message. This guide will delve into the importance of these videos, how to choose the right production company and the process of creating an effective video. We’ll also explore different types of explainer videos and how to measure their success.

Top Five Tips for Choosing the Right Animated Explainer Video Production Company

Understand Your Needs

Before embarking on the journey of creating an animated explainer video, it’s crucial to define the purpose, target audience, and desired outcome of your video. This clarity will guide your decision-making process when choosing a video production company.

Evaluate Their Portfolio

A company’s portfolio serves as a testament to its capabilities. Look for diversity, creativity, and quality in their previous work. This will give you an idea of their style and whether it aligns with your brand’s identity.

Check Their Industry Experience

Experience matters. A company with a track record in your industry will have a better understanding of your needs. They’ll be familiar with the trends, challenges, and audience preferences specific to your sector.

Assess Their Communication Skills

Effective communication forms the backbone of a successful project. The company should be able to understand your vision, provide constructive feedback, and keep you updated on the project’s progress.

Consider Their Pricing

While quality should never be compromised, it’s important to ensure that the company’s video production services fit within your budget. Remember, the most expensive option isn’t always the best one.

The Importance of Animated Explainer Videos for Your Brand

Animated explainer videos are more than just a trendy marketing tool. They offer numerous benefits that can significantly enhance your brand’s online presence.

Simplifying Complex Concepts

One of the biggest advantages of animated videos is their ability to break down complex ideas into digestible content. This makes them an excellent tool for brands that offer complex products or services.

Increasing Audience Engagement

Compared to text, animated videos are more engaging and entertaining. They can hold the viewer’s attention for longer, increasing the chances of your message being absorbed and remembered.

Boosting Brand Awareness

Unique and creative videos can make your brand stand out from the crowd. They can help you establish a distinctive brand identity and make a lasting impression on your audience.

Enhancing Online Presence

Videos are highly shareable, which can increase your brand’s visibility on social media and other digital platforms. This can lead to higher traffic, more leads, and ultimately, more conversions.

Improving Conversion Rates

As branded content, explainer videos can effectively persuade viewers to take action, whether it’s signing up for a newsletter, downloading an app, or making a purchase. By clearly demonstrating the benefits of your product or service, they can help boost your conversion rates.

A Step-by-Step Guide to Creating an Effective Animated Explainer Video

Creating an animated explainer video involves several steps. Here’s a step-by-step guide to help you navigate the process.

Define Your Goals

Start by defining what you want to achieve with the video. This could be increasing brand awareness, explaining a complex product, or driving sales.

Write a Script

The script forms the foundation of your video. It should tell a compelling story that resonates with your audience and aligns with your brand’s voice.

Create a Storyboard

A storyboard is a visual representation of your script. It outlines the flow of your video scene by scene, helping you visualise the final product.

Design the Animation

This is where your story comes to life. The animation should be engaging, visually appealing, and reflective of your brand’s identity.

Record the Voiceover

The voiceover adds another layer of engagement to your video. Choose a voice that fits your brand and message.

Add Sound Effects and Music

Sound effects and music can enhance the mood and tone of your video, making it more engaging and memorable.

Review and Revise

Before finalising the video, review it to ensure it aligns with your goals and resonates with your audience. Make the necessary adjustments to perfect your masterpiece.

Seven Types of Animated Explainer Videos and When to Use Them

There are several types of animated explainer videos, each with its own strengths and best use cases.

2D Animation

2D animation is a popular choice for explainer videos. It’s best for simplifying complex concepts with flat graphics.

3D Animation

3D animation offers a more realistic and immersive experience. It’s ideal for showcasing products or concepts in a realistic way.

Whiteboard Animation

Whiteboard animation involves drawing on a whiteboard to explain a concept. It’s great for educational content and step-by-step explanations.

Motion Graphics

Motion graphics are perfect for data visualisation and infographic-style content. They can make complex data more understandable and engaging.

Kinetic Typography

Kinetic typography involves the animation of text. It’s perfect for highlighting key phrases or quotes.

Stop Motion

Stop motion is a unique style of animation that involves photographing objects in different positions to create the illusion of motion. It’s great for creative storytelling or product demonstrations.

Mixed Media

Mixed media combines various styles to create a unique and engaging video. It’s a great choice for brands that want to stand out from the crowd.

Measuring the Success of Your Animated Explainer Video

Once your video is live, it’s important to track its performance. Here are some key metrics to consider.

View Count

The number of views your video receives is a basic indicator of its reach.

Watch Time

Watch time refers to the total amount of time people have spent watching your video. A higher watch time indicates that your video is engaging and holds the viewer’s attention.

Audience Retention

Audience retention is the percentage of your video that viewers watch before clicking away. A high retention rate suggests that your video is engaging and relevant to your audience.

Social Shares

The number of times your video is shared on social media can indicate its popularity and the level of engagement it generates.

Conversion Rates

Conversion rates measure the percentage of viewers who take the desired action after watching your video. This could be making a purchase, signing up for a newsletter, or downloading an app. A high conversion rate indicates that your video is effective in persuading viewers to take action.

Animated explainer videos are a powerful tool for brands to communicate their message, engage their audience, and boost their online presence. By following the tips and insights provided in this guide, you can create effective explainer videos that resonate with your target audience and drive results. If you’re ready to take your brand’s storytelling to the next level, don’t hesitate to get in touch with Crisp Productions. Our team of experts is dedicated to bringing your vision to life and delivering high-quality, impactful animated explainer videos tailored to your needs.