Maximising Marketing Impact with Company Branded Products


Imagine a world where your brand becomes a household name. A world where your logo, your colours, your tagline, they’re all instantly recognisable. This isn’t a pipe dream. It’s the power of branded products.

Branded products, or promotional merchandise, are items adorned with a company’s logo or slogan. They’re used in marketing and communication strategies to promote a company, brand, or event. From pens and mugs to t-shirts and tote bags, these products serve as a constant reminder of your brand to anyone who uses them. In recent years, though, these products have evolved to include branded content, including videos and anything similar.

Branded products play a crucial role in enhancing brand visibility and reputation. They’re like walking billboards, advertising your brand wherever they go. They’re a tangible representation of your brand that people can touch, feel, and use. This physical interaction creates a more personal connection between your brand and the consumer, which can lead to increased brand loyalty and recognition.

Take Red Bull, for example. This energy drink company is known for its branded merchandise, from hats and t-shirts to coolers and mini fridges. These items are often seen at events and on social media, further increasing Red Bull’s brand visibility and reputation.

Top 10 Branded Products to Increase Your Business’s Exposure

Looking to increase your business’s exposure? Here are the top 10 branded products that can help you do just that:

  1. T-shirts: A classic choice, t-shirts offer a large print area for your logo and are often worn in public, increasing your brand’s visibility.
  2. Pens: Everyone needs a pen, making them a practical choice for branded merchandise.
  3. Mugs: A staple in many offices and homes, branded mugs can keep your brand top of mind during coffee breaks.
  4. Tote bags: With the rise of reusable shopping bags, branded tote bags can advertise your brand wherever they go.
  5. Water bottles: As more people aim to stay hydrated and reduce plastic waste, branded water bottles have become a popular choice.
  6. Notebooks: A handy item for meetings or personal use, notebooks offer a large branding area.
  7. USB drives: Though a bit more expensive, branded USB drives are a useful item that can increase your brand’s perceived value.
  8. Keychains: Small and inexpensive, keychains can be given out in large quantities at events.
  9. Stress balls: A fun and unique item, branded stress balls can help associate your brand with stress relief.
  10. Lanyards: Often used at conferences and events, lanyards can increase your brand’s visibility among a large audience.

These products can be used effectively for marketing by giving them away at events, including them in gift bags, or selling them as part of your product range.

How to Choose the Right Branded Products for Your Marketing Campaign

Choosing the right branded products for your marketing campaign can be a daunting task. With so many options available, how do you decide which ones are right for your brand?

First, consider your target audience. What products would they find useful or appealing? A tech company might opt for branded USB drives, while a fitness brand might choose water bottles or gym towels.

Next, think about your brand identity. The products you choose should align with your brand’s image and values. If you’re a luxury brand, high-quality items like leather notebooks or crystal wine glasses might be a good fit.

Finally, consider your marketing goals. Are you trying to increase brand awareness, improve customer loyalty, or promote a new product? The products you choose should help you achieve these goals.

The Benefits of Investing in High-Quality Branded Merchandise

Investing in high-quality branded merchandise can have a significant impact on your brand perception. Just like your products and services, your branded merchandise represents your brand. If the merchandise is of poor quality, people might associate that lack of quality with your brand.

High-quality branded merchandise can also improve your return on investment (ROI). While these items might cost more upfront, they’re likely to last longer and be used more frequently, leading to more brand impressions over time.

Moreover, high-quality merchandise can increase customer loyalty and revenue. When people receive a high-quality item, they’re likely to feel more valued and appreciated, which can increase their loyalty to your brand. This increased loyalty can lead to more repeat purchases and higher revenue for your business.

Creative Ways to Use Branded Products in Your Marketing Strategy

Branded products don’t just have to be given away for free. There are many creative ways to incorporate these items into your marketing strategy.

For example, you could create a social media contest where people can win your branded merchandise. This can increase your social media engagement and followers, as well as increase awareness of your brand.

You could also use branded products as incentives for customer loyalty programs. This can encourage repeat purchases and increase customer retention.

Finally, consider partnering with other businesses for co-branded merchandise. This can expose your brand to a new audience and increase your brand visibility.

In conclusion, branded products are a powerful marketing tool that can increase brand visibility, improve brand reputation, and drive business growth. By choosing the right products, investing in high-quality merchandise, and using these items creatively, you can make the most of your branded product strategy.

How Branded Products Can Improve Customer Loyalty and Drive Revenue

Picture this: a customer receives a branded pen from your company. They use it daily, and each time they do, they’re reminded of your brand. This seemingly small interaction can have a significant impact on customer loyalty and revenue.

Branded products can foster a sense of connection between your brand and the customer. When people receive a useful or appealing item, they’re more likely to feel valued and appreciated. This positive association can lead to increased loyalty, which in turn can result in more repeat purchases and higher revenue for your business.

Take Starbucks, for instance. Their branded reusable cups have become a staple for many coffee drinkers. Not only do these cups promote sustainability, but they also offer customers a discount on their beverage purchases. This incentive encourages repeat visits and fosters loyalty to the Starbucks brand.

The Role of Branded Products in Building a Successful Brand

Branded products are an essential component of building a successful brand. They can contribute to brand awareness and positive brand association, helping to create a strong brand identity.

For example, consider Apple. Their iconic logo is instantly recognisable on products like iPhones, iPads, and MacBooks. This consistent branding across their product range reinforces their brand identity and contributes to their success as a global technology leader.

Branded products can also help to communicate your brand’s values and personality. Patagonia, an outdoor clothing and gear company, is known for its commitment to sustainability and environmental responsibility. Their branded products, made from recycled materials and featuring their iconic logo, reflect these values and help to create a positive brand association.

Integrating Branded Products into Your Social Media Campaigns

Social media platforms offer a unique opportunity to incorporate branded products into your marketing strategy. Here are some strategies for doing so:

  1. User-generated content: Encourage your followers to share photos of themselves using your branded products. This can create a sense of community and increase your brand’s visibility.
  2. Influencer partnerships: Collaborate with influencers in your industry to showcase your branded products. This can expose your brand to a new audience and increase your credibility.
  3. Giveaways: Host a giveaway on your social media channels, offering your branded products as prizes. This can increase engagement and attract new followers.

Take GoPro, for example. The action camera company frequently shares user-generated content featuring their branded products on their social media channels. This strategy not only showcases the capabilities of their cameras but also increases brand awareness and fosters a sense of community among their customers.

The Impact of Branded Merchandise on Brand Awareness and Positive Brand Association

Branded merchandise can play a significant role in promoting brand awareness and positive brand association. By providing customers with tangible items that feature your logo or slogan, you can create a lasting impression and reinforce your brand identity.

For example, Coca-Cola’s branded merchandise, such as their iconic glass bottles and vintage-style t-shirts, helps to communicate their brand identity and create a sense of nostalgia. This positive brand association can lead to increased brand loyalty and customer retention.

In conclusion, branded products are a powerful tool for increasing brand visibility, fostering customer loyalty, and driving revenue. By incorporating these items into your marketing strategy, you can create a strong brand identity and set your business up for success.

Case Studies: Successful Marketing Campaigns Using Branded Products

Let’s delve into the world of successful marketing campaigns that have harnessed the power of branded products. These case studies offer valuable insights into the strategies used and the results achieved, providing lessons that can be applied to other businesses.

Case Study 1: Coca-Cola’s Share a Coke Campaign

In 2011, Coca-Cola launched its ‘Share a Coke’ campaign, replacing its iconic logo on bottles with popular names. This personalised approach created a buzz, encouraging people to find bottles with their names or those of friends and share pictures on social media. The campaign was a massive success, increasing Coca-Cola’s U.S. sales by more than 2% and generating over 500,000 photos under the #ShareaCoke hashtag.

Key Takeaway: Personalisation can make a branded product feel special and unique, encouraging customers to engage with your brand and share their experiences on social media.

Case Study 2: Red Bull’s Stratos Jump

In 2012, Red Bull sponsored Felix Baumgartner’s record-breaking skydive from the edge of space. The event, known as the Stratos Jump, was live-streamed on YouTube and watched by millions worldwide. Red Bull’s logo was prominently displayed on Baumgartner’s suit and capsule, creating a strong association between the brand and this historic event.

Key Takeaway: Sponsorship of events that align with your brand’s image can provide significant exposure and reinforce your brand identity.

Case Study 3: GoPro’s User-Generated Content

GoPro, the action camera company, has effectively used user-generated content to promote its products. By encouraging customers to share their GoPro footage on social media, the company has created a community of brand advocates. This strategy not only showcases the capabilities of their cameras but also increases brand awareness and fosters a sense of community among their customers.

Key Takeaway: User-generated content can be a powerful way to showcase your products and build a community around your brand.

Branded products offer a unique opportunity to increase brand visibility, foster customer loyalty, and drive revenue. By incorporating these items into your marketing strategy, you can create a strong brand identity and set your business up for success.

Whether you’re a video production company in London, a corporate video production agency, or a sports video production company, branded products can play a crucial role in your marketing and branding efforts. From branded video production for businesses to live streaming services, the possibilities are endless.

At Crisp Productions, we understand the power of branded products. We offer a wide range of services, including branded content creation, aerial filming, corporate video production, and more. We’re here to help you harness the power of branded products to achieve your marketing and branding goals.

Ready to take your brand to the next level? Contact Crisp Productions today. Let’s create something amazing together.