Pre Production Film: The Key to Successful Business Storytelling in Video Production


Imagine a painter, brush poised above a blank canvas. Before the first stroke, there’s a vision, a plan. Similarly, in the realm of film, pre-production serves as that crucial planning stage. It’s the phase where ideas take shape, where the blueprint for the entire project gets drawn up.

Pre-production in film refers to all the tasks undertaken before cameras start rolling. It’s a stage that includes scriptwriting, budgeting, casting, location scouting, and more. It’s the foundation upon which the entire film project rests.

For businesses, pre-production holds immense significance. It’s during this phase that a company’s vision for a film or video project starts to materialise. It’s where the narrative that will carry the company’s message begins to form. Hence, they go through extreme lengths to look for a video production company in London offering pre-production services.

How Pre-Production Can Shape Your Business’s Storytelling Through Film

Pre-production plays a pivotal role in shaping a business’s storytelling through film. It’s during this phase that the narrative arc is developed, characters are fleshed out, and the tone and style of the film are determined.

Scripting, a key component of pre-production, serves as the backbone of the story. It’s through the script that the narrative unfolds, characters come to life, and the message of the film gets conveyed.

Pre-Production: The First Step in Visualising Your Business’s Story

Pre-production serves as the first step in visualising a business’s story. It’s where the abstract idea transforms into a concrete plan. Techniques such as storyboarding and moodboarding play a crucial role in this visualisation process.

Storyboarding involves creating a series of drawings or images that represent the sequence of scenes in the film. It’s a visual script of sorts, providing a glimpse of how the story will unfold on screen.

Moodboarding, on the other hand, involves creating a collage of images, colours, and text that represent the mood, tone, and visual direction of the film. It serves as a visual guide for the look and feel of the project.

The Role of Scripting in Pre-Production for Business Films

Scripting holds a place of paramount importance in the pre-production process for business films. It’s the script that guides the entire production, serving as the roadmap for the project.

A well-crafted script helps businesses effectively tell their stories. It outlines the narrative, develops the characters, and sets the tone for the film.

Understanding the Legal and Budget Aspects of Pre-Production for Business Films

Pre-production isn’t just about the creative aspects of a film project. It also involves understanding and managing the legal and budget aspects.

Legal considerations during pre-production may include obtaining permits for filming at certain locations, ensuring compliance with copyright laws, and securing talent release agreements.

Budget considerations, on the other hand, involve planning for expenses such as equipment rentals, crew salaries, post-production costs, and marketing expenses.

Consider a corporate video production for a large company. In the pre-production phase, they secure permits for filming at various locations, ensure all music and images used comply with copyright laws, and plan a budget that covers all production and post-production costs while staying within the allocated funds.

The result? A smooth production process, a film that complies with all legal requirements, and a project that delivers high-quality results without exceeding the budget.

In conclusion, pre-production plays a crucial role in the success of a business’s film or video project. It’s the stage where the vision takes shape, the story comes to life, and the foundation for a successful project is laid. By understanding and effectively managing the various aspects of pre-production, businesses can create powerful films that resonate with their audience, effectively communicate their message, and achieve their objectives.

The Art of Storyboarding in Pre-Production for Business Films

Storyboarding holds a vital position in the pre-production process. It’s a technique that helps businesses visualise their stories, ensuring that the final film aligns with their vision.

Storyboarding involves creating a series of drawings or images that represent the sequence of scenes in a film. It serves as a visual script, providing a glimpse of how the story will unfold on screen. By offering a clear visual guide, storyboarding helps the production team understand the director’s vision and ensures that everyone is on the same page.

For businesses, storyboarding can be a powerful tool in bringing their stories to life. It allows them to see how their narrative will play out visually, helping them make informed decisions about the film’s direction, pacing, and overall style.

Tips for Effective Storyboarding in Pre-Production
  • Start with a rough sketch: Begin by sketching out rough thumbnails of each scene. Focus on the composition, camera angles, and key elements in each frame.
  • Use simple drawings: Keep your drawings simple and clear. The goal is to convey the essence of each scene, not create a detailed illustration.
  • Include notes: Add notes to your storyboard to provide additional information about camera movements, lighting, or other important details.
  • Be consistent: Maintain a consistent style and level of detail throughout your storyboard to ensure a cohesive visual guide.
  • Collaborate: Share your storyboard with your team and gather feedback. This will help you refine your vision and ensure everyone is on the same page.


How Moodboards in Pre-Production Can Influence Your Business’s Film

Moodboards play a significant role in the pre-production process, helping businesses set the tone and style for their films. By providing a visual reference, moodboards can guide the creative direction of a project and ensure a cohesive final product.

A moodboard is a collage of images, colours, and text that represents the mood, tone, and visual direction of a film. It serves as a visual guide for the look and feel of the project, helping the production team understand the desired aesthetic and make informed decisions about the film’s design elements.

Moodboards can help businesses establish a clear visual identity for their films, ensuring that the final product aligns with their brand and resonates with their target audience.

The Importance of Location Scouting in Pre-Production for Business Films

Location scouting is a crucial aspect of the pre-production process. The right location can enhance the overall look and feel of a business’s film, helping to bring their story to life and create a visually compelling final product.

The location of a film can have a significant impact on its visual appeal, narrative, and overall production value. By scouting and selecting the right locations, businesses can ensure that their films effectively communicate their message and resonate with their target audience.

The right location can set the tone for a film, create a sense of atmosphere, and provide a visually engaging backdrop for the story. By carefully selecting locations that align with their vision, businesses can create films that captivate their audience and leave a lasting impression.

Tips for Effective Location Scouting in Pre-Production
  • Research potential locations: Start by researching locations that fit your film’s narrative, aesthetic, and logistical requirements.
  • Visit locations in person: Whenever possible, visit potential locations in person to get a feel for the space and assess its suitability for your film.
  • Take photos and notes: Document each location with photos and notes, detailing any potential challenges or opportunities.
  • Consider logistics: Keep in mind factors such as accessibility, permits, and available facilities when evaluating locations.
  • Collaborate with your team: Share your location scouting findings with your team and gather feedback to help make informed decisions.


How Pre-Production Can Help Businesses Make the Most of Natural Lighting in Film

Natural lighting, when harnessed correctly, can add a unique aesthetic to your business’s film. Pre-production planning plays a crucial role in optimising this resource.

In the pre-production phase, the production team plans out each scene, including the lighting. Natural light can be unpredictable, so it’s essential to plan for different scenarios. This might involve scheduling shoots at specific times of day to capture the best light or scouting locations that offer the ideal natural lighting conditions.

Natural lighting can lend a sense of authenticity and realism to a film. It can create a warm, inviting atmosphere or a stark, dramatic effect, depending on the time of day and weather conditions. For businesses, using natural light can help convey a particular mood or tone that aligns with their brand image.

Pre-Production: Planning for Success in Your Business’s Film Project

Pre-production planning sets the foundation for a successful film project. It involves making key decisions about the film’s narrative, visual style, and logistical details.

Pre-production planning involves several key elements, including scripting, storyboarding, budgeting, and scheduling. This stage sets the direction for the entire project, ensuring that the production team has a clear vision and plan to follow.

Key Elements to Consider in Pre-Production Planning
  • Scripting: The script serves as the blueprint for your film, outlining the narrative and dialogue.
  • Storyboarding: This visual guide helps the team visualise each scene and plan the camera angles and movements.
  • Budgeting: A detailed budget helps manage costs and ensures that the project stays within financial constraints.
  • Scheduling: A production schedule outlines when and where each scene will be shot, helping coordinate the cast and crew.
Tips for Successful Pre-Production Planning for Business Films
  • Start early: Give yourself plenty of time to plan and make decisions.
  • Be thorough: Pay attention to every detail, from the script to the shooting schedule.
  • Collaborate: Involve your team in the planning process to ensure everyone is on the same page.
  • Be flexible: Be prepared to adapt your plan as needed throughout the production process.


In conclusion, pre-production is a crucial stage in the filmmaking process. It sets the foundation for your project and helps ensure that your vision comes to life on screen. Whether you’re planning a corporate video, a promotional film, or a branded content piece, investing time and effort in pre-production can make all the difference in the success of your film.

If you’re looking for a professional video production company in London to help bring your vision to life, consider Crisp Productions. With a wide range of services, including corporate video production, aerial filming, animation, and live streaming, we’re committed to delivering high-quality, impactful visual content for our clients. Contact us today to learn more about how we can help with your next film project.